GoPro doubles third-quarter revenue

GoPro reports third-quarter 2020 revenue was $281 million, a 109% sequential improvement from $134 million, driven by the HERO9 and a boost in GoPro subscriptions. Net income dropped to $3 million, however, from $31 million last year. 

“Thanks to consistent momentum throughout the quarter and the strong launch of HERO9 Black coupled with our GoPro subscription service, in Q3 GoPro achieved GAAP and non-GAAP profitability, generated $100 million of operating cash flow, and surpassed 500,000 subscribers,” said Nicholas Woodman, founder and CEO, GoPro.

“In Q3 2020, our direct-to-consumer and subscription-centric strategy expanded margin, increased subscribers and significantly lowered our operating expenses, resulting in GAAP and non-GAAP profitability. This approach is also enabling efficient working capital management as we drove DSO’s down 25% sequentially, lowered channel inventories and reduced our own investments in inventory,” said Brian McGee, GoPro CFO and COO.

GoPro Q3 2020 Highlights

  • In September, GoPro launched HERO9 Black.
  • GoPro ended the quarter with 501,000 subscribers, up 35% sequentially and 65% year-over-year.
  • GoPro.com achieved a record $81 million in revenue in Q3 2020, up 37% sequentially.
  • Camera sell-through was more than 950,000 units in Q3 2020.
  • Channel inventory reduced approximately 10% sequentially and 45% since the beginning of 2020.
  • Cameras with retail prices above $300 represented 83% of Q3 2020 revenue.
  • Street ASPs increased 11% year-over-year to $304.

Results Summary:

Three months ended September 30,

($ in thousands, except per share amounts)

2020

2019

% Change

Revenue

$

280,507

$

131,169

113.9

%

Gross margin

GAAP

35.4

%

21.7

%

1,370 bps

Non-GAAP

36.2

%

23.4

%

1,280 bps

Operating income (loss)

GAAP

$

8,854

$

(71,198)

(112.4)

%

Non-GAAP

$

33,446

$

(59,566)

(156.1)

%

Net income (loss)

GAAP

$

3,307

$

(74,810)

(104.4)

%

Non-GAAP

$

31,049

$

(61,265)

(150.7)

%

Diluted net income (loss) per share

GAAP

$

0.02

$

(0.51)

(103.9)

%

Non-GAAP

$

0.20

$

(0.42)

(147.6)

%

Adjusted EBITDA

$

39,179

$

(52,715)

(174.3)

%

Written by 

Gary Pageau is principal of InfoCircle LLC, continuing his marketing communications career. InfoCircle LLC is a marketing and communications consulting firm, specializing in business-to-business markets. For nearly 25 years, he was with PMA International, serving most recently as Publisher, Content Development and Strategic Initiatives. His primary responsibilities included overseeing the Association’s editorial department, marketing research unit, education and corporate relations department.